3 Phase Strategy

Portfolio

Positions Taken

Every Profit Center starts from the same board. What separates them is which pieces they choose to activate. These are the positions we have set.

CED Riverside IE branding over the Riverside skyline at dusk, with the line Service. Integrity. Reliability.
CED Riverside Credit Application page headed Apply Today, with the credit application download and three steps to complete and return it.
Google Analytics pages report for CED Riverside showing the Credit Application page with 108 views, 72 active users and 35 file downloads.
cedriverside.com
01

The Account Conversion

The Board
After more than 30 years in the market, CED Riverside didn't need a website to prove it existed. The opportunity was converting contractors who already knew the Profit Center into account customers.
The Move
Put the credit application directly into the local customer journey, giving contractors a clear path from evaluating Riverside as a supplier to taking the first step toward opening an account.
The Result
The Credit Application generated 35 downloads, turning a relatively low-traffic page into a measurable source of high-intent customer action.
CED San Antonio careers page showing the five-phase Management Trainee path: warehouse training, counter sales, inside sales, operations, outside sales.
CED San Antonio branding over the San Antonio River Walk at dusk.
Google Analytics pages report for cedsatx.com showing the Careers page ranked second with 660 views and 412 active users.
cedsatx.com
02

The Recruiting Pipeline

The Board
A Profit Center competing for Management Trainees needed more than a corporate careers link. Candidates needed a local window into the opportunity, the training path, and the operation they could actually join.
The Move
Built recruiting directly into CED San Antonio's local web presence, giving Management Trainee and Sales Trainee candidates a dedicated destination and making the five-phase Management Trainee path visible before the first conversation.
The Result
412 users reached the Careers page, making it the site's #2 most-viewed page. During the past year, the PC added two Management Trainees.

Your Move

Every Profit Center already has the board. The question is which pieces are worth putting in play on yours.

PLAY THE BOARD